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A long time ago, people who knew a lot about customers clearly distinguished between online and offline customer experiences. This was the start of the growth of the digital customer experience. Some people do their shopping online, but most of their contacts with businesses happen in real-life stores. Tech products, like antivirus software or word processing programs, were put into boxes and sold in shops for desktop computers. People today use multiple channels every day for everything from work and school to shopping, games, talking to others, and even picking out food to cook at home. What's more, customers expect these omnichannel experiences to be smooth no matter which medium they use. Five times as many happy customers will likely buy from you again and even become loyal brand advocates who tell others about their great experiences. Setting up a digital customer experience (DCX) that connects all deal channels without problems is already hard, but it's more important than ever. In the event that your DCX isn't good enough, adding AI will only make things more difficult. What does this mean for businesses, and how do they deal with customers? Binary Hub team helps their client understand how digital change, AI, and the digital customer experience are connected so that we can see how businesses can use each to make an ecosystem that is seamless and focused on the customer.